AI BrandSight vs Profound
Enterprise-focused AI visibility and AEO platform — here's how it compares to AI BrandSight on price, platforms and setup.
Starts at $19/month — see the full pricing breakdown. Tracks OpenAI, Google Gemini and Anthropic Claude, checked once a day, with no setup call required — create an account and start tracking in minutes. 7-day free trial. See the full feature list or a sample report.
Profound tracks how brands appear in answers from ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews, then layers content and demand-gen workflows on top. It leans heavily toward large marketing teams, with SOC 2 Type II compliance, SSO and dedicated strategist support on its Enterprise tier.
Price and positioning
| AI BrandSight | Profound | |
|---|---|---|
| Starting price | $19/month | Self-serve plans from around $99/mo (ChatGPT only, 50 prompts) up to $399/mo (3 engines, 100 prompts). Most customers are on custom Enterprise pricing, commonly reported in the low thousands per month. |
| AI platforms tracked | OpenAI, Google Gemini, Anthropic Claude | See their site for the current list — some track more platforms than AI BrandSight does today. |
| Free trial | 7 days, card required, cancel any time before it ends | Varies — check their pricing page. |
| Setup | Self-serve, no sales call | Varies by plan — some tiers are sales-led. |
| Best for | Small and mid-size teams that want a straightforward, affordable daily check | Large, well-funded marketing teams that need enterprise compliance and are prepared for a sales-led, five-figure-a-year budget. |
Competitor pricing and feature information is drawn from public pricing pages and independent reviews published in 2026, and may have changed since — always confirm current details on Profound's own site before deciding.
Common questions
Is AI BrandSight cheaper than Profound?
AI BrandSight starts at $19/month (Starter plan). Profound's pricing: Self-serve plans from around $99/mo (ChatGPT only, 50 prompts) up to $399/mo (3 engines, 100 prompts). Most customers are on custom Enterprise pricing, commonly reported in the low thousands per month.
What AI platforms does AI BrandSight track?
OpenAI (GPT), Google Gemini and Anthropic Claude. It does not track Google AI Overviews, ChatGPT.com consumer conversations, or Microsoft Copilot.
Can I switch from Profound to AI BrandSight?
Yes. There's no long-term contract — create an account, add your prompts and competitors, and daily tracking starts automatically. A 7-day free trial runs before you're charged.
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